Our story begins in Iroquois County, Illinois, located at the epicenter of conventional agriculture in America. It is the home of the first farm we invested in, and this place serves as the heart of everything we do. Iroquois County is where we planted our roots and the seeds for a company that would reach across the nation to keep farmers on the land, and convert thousands of acres of conventionally farmed land into organic agriculture. It all started when two former college roommates set out to transform finance, agriculture, and public health.