Purpose-driven business

As a B Corp and Public Benefit Corporation, Iroquois Valley has long been committed to creating positive triple bottom line impacts. We’re grateful to be part of a community that recognizes business should consider all stakeholders, including people and planet.

We’re glad to see that these ideas have gone mainstream with the Business Rountable’s recent announcement about the role of business in creating value for all stakeholders. The founders of the B Corp movement weighed in on this shift with their ideas around ensuring this announcement leads to action.

Key quote: “While it is appropriate to note, even celebrate, the Business Roundtable’s announcement as a sign of an accelerating culture shift, it is important to recognize that the people who are demanding this shift are demanding action. People want to buy from, work for, and invest in companies that serve a higher purpose than maximizing profit at any cost to people, communities, and the natural world on which all life depends. People are demanding a new social contract between business and society in which business and the capital markets create long-term value for all stakeholders.”

Read the entire article on Fast Company here.